Following the Mexicans from Chivas de Guadalajara, a new team from Latin America has become a partner of Konami: the club Atlético Mineiro, the reigning champion of the Brazilian Serie A.
As usual, in the game, the MRV Arena name, logo, roster modeling and stadium will now be exclusive to eFootball.
“We are delighted to include the new home of Galo, the MRV arena, which will open in 2023, in this partnership with Konami,” said Bruno Muzzi, president of Atlético Mineiro. “In this digital world, it helps to bring the club a little closer to their young fans.”
This collaboration will include commercial operations on and off the pitch, in club communications and in the training centre. There is also talk of promoting eSports.
“Atletico Mineiro demonstrates that football transcends cultures and generations and we are proud to be one of the official sponsors of such an outstanding team,” said Yuta Kose, president of Konami Digital Entertainment Inc.